Development of the Notranjska Park brand for building local identity and sustainable development

The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.

Project purpose

The primary purpose of the Notranjska Park - CGP operation is to build a local identity that will provide a solid foundation for the sustainable development of the tourist offering. With the help of promotional-educational videos and by developing the promotional program Taste Notranjska, the local community will gain a 'tangible' part of the brand, build its local identity and then more easily convey it in communications to visitors.

The operation will create a new job at the coordinating beneficiary, as it will positively impact the development of additional tourist products and services in Cerknica.

Main project activities

• update of the overall visual identity of Notranjska Park,
• communication strategy for Notranjska Park,
• purchase of equipment,
• implementation of the program Taste Notranjska,
• upgrading the Notranjska app - the content section Taste Notranjske,
• production of short films.

Project objectives

The main objective of the operation is the Notranjski park corporate identity for building local identity and sustainable development. The operation will, through updating the corporate identity and the communication strategy and educational-promotional activities and the development of Taste Notranjske program, ensure a positive attitude toward protected areas and greater connectivity among tourism stakeholders across the entire LAS Notranjska area and directly contribute to one of the main objectives of the Local Development Strategy of LAS Notranjska, namely "Development of additional basic services to ensure a high quality of life across the entire LAS Notranjska area".

Project results

1. building local identity: CGP Notranjska Park – The mystical land of Lake Cerknica,
2. building local identity: Taste Notranjska program,
3. improving destination marketing to visitors,
4. development of a diverse range of tourist offerings,
5. education and awareness-raising about the importance of protected areas,
6. contributing to the prevention of social exclusion,
7. establishment of long-term partnerships in the field of hospitality offerings,
8. dissemination of knowledge about the basic rules of conduct in protected areas,
9. a new job.